
How to Turn Your Band Into a Business
Thinking about your music as a business venture may make you feel uneasy, but if you’re an independent artist, thinking this way can put you on the path towards a sustainable music career.
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Lisa Roth on Rockabye Baby Series and Growing up with Van Halen’s David Lee Roth
Lisa Roth’s first job at a record label was as a nutritionist! She eventually invented a wildly successful series of musical releases that would make baby showers a lot more fun.

Overcoming the Internal Struggle of Artist vs. Manager
While these two roles are not mutually exclusive, it can definitely be challenging to find the balance between your artist-self and your manager-self.

10 Tips for a Successful Crowdfunding Campaign
Crowdfunding is great for direct-to-fan artists. But be warned: Running a successful campaign is a lot of work and requires dedication, persistence, and a healthy dose of charm.

Cover Letter and Cold Letter Best Practices for Musicians
In this excerpt from “How to Get a Job in the Music and Recording Industry,” Keith Hatschek explains how to write effective cold letters and cover letters.

BerkleeICE Releases “Transparency and Money Flows” Report
BerkleeICE, or the Institute for Creative Entrepreneurship, recently released a report titled “Transparency and Money Flows” detailing the lack of transparency in the music business.

How to Get a Job in the Music Industry
Keith Hatschek’s book “How to Get a Job in the Music Industry” has helped thousands of people follow their dreams and find work in music.

Josh Rouse: Berklee Online Open Mic Series
Singer-songwriter Josh Rouse dropped by the Berklee Online offices not too long ago to speak with instructor Mike King about the music industry.

Benji Rogers: Berklee Online Open Mic Series
PledgeMusic co-founder and Berklee Online instructor Benji Rogers stopped by our Boston offices to offer his advice on touring, merchandising, and more.

Commercial Appeal: The Changing Relationship Between Music and Advertising
The music industry is in such rough shape that some of your favorite bands have resorted to selling automobiles.